Corporate/Administrative

Marketing Specialist

Franklin, TN (Metro Nashville)
On-Site
Full Time
From $75,000 a year

Strengthen the brand. Drive the growth. Shape the story.

M2 Group is a land development consulting firm offering land planning, civil engineering, land surveying, landscape architecture, and development management services from our Franklin, Tennessee, office. We exist to empower excellence – for our community, our clients, and our people – and we’re looking for driven individuals who take ownership, show initiative, and value a culture where every team member’s contributions matter.

POSITION SUMMARY

As our company continues to grow and diversify its markets and services, we are seeking a highly motivated, strategic, and collaborative Marketing Specialist to support the firm’s marketing and business development initiatives. This individual will play a key role in strengthening the M2 Group brand, coordinating proposals and pursuits, supporting business development leaders, and helping position the company for continued growth as a regional, multi-state firm.

The ideal candidate is organized, proactive, strategic, and relationship-oriented with the ability to think critically, manage competing priorities, and thrive in the fast-paced environment of the Architecture/Engineering/Construction (A/E/C) industry. This role is intended to serve as an experienced mid-level marketing position between a Marketing Coordinator and Marketing Manager, with opportunities for continued professional growth and leadership development.

KEY DUTIES & RESPONSIBILITIES

  • Support implementation and ongoing execution of M2 Group’s Marketing & Business Development Plan
  • Maintain and strengthen M2 Group’s brand identity across all platforms and materials
  • Develop content and write compelling copy across print and digital marketing materials – brochures, project sheets, proposals, presentations, website content, advertisements, and award submissions – and carry each piece through design and production to a client-ready deliverable
  • Plan and execute marketing campaigns that build brand awareness across target markets to support business development and client engagement
  • Coordinate proposal and Statement of Qualifications (SOQ) development, including scheduling, content collection, formatting, graphics, resumes, compliance, and production support
  • Coordinate pursuit strategy discussions and assist leadership with opportunity tracking and go/no-go coordination
  • Support preparation for interviews, presentations, and shortlist meetings
  • Maintain project experience database, resumes, and proposal content library
  • Track business development opportunities, client activity, and CRM data to support firm-wide business development efforts
  • Manage social media content planning, creation, scheduling, and engagement
  • Coordinate photography and videography to support marketing content
  • Manage and maintain website content and updates, applying SEO best practices
  • Monitor and report on marketing performance, translating data into actionable insights
  • Plan and coordinate conferences, trade shows, sponsorships, networking events, career fairs, client lunch-and-learns, and other client engagement activities, including logistics, materials, and execution
  • Conduct market research and monitor industry trends, competitors, and client opportunities
  • Coordinate annual client surveys and assist leadership with client relationship initiatives
  • Support internal communications, including announcements, newsletters, and company updates
  • Assist with company events, celebrations, philanthropic activities, and team engagement initiatives
  • Manage branded collateral, promotional items, and trade show materials
  • Collaborate with leadership and department managers to identify marketing opportunities and strategic

POSITION PRE-REQUISITES AND PREFERRED EXPERIENCE

  • Aligns with company values: People, Passion, Performance!
  • Bachelor’s degree in marketing, communications, business, or related field preferred
  • 3–7 years of full-time marketing experience, preferably within the A/E/C industry or professional services environment
  • Strong writing, editing, and storytelling skills with the ability to translate technical or project information into compelling marketing content
  • Strong experience managing and coordinating proposals, SOQs, and pursuit-related efforts in a deadline-driven environment
  • Experience participating in business development and client relationship activities
  • Experience with Adobe Creative Suite, Canva, and Microsoft Office programs
  • Understanding of CRM principles and experience working within a CRM platform (Deltek Vantagepoint, Salesforce, or similar)
  • Experience with CMS platforms (WordPress or similar), SEO best practices, and basic web analytics (Google Analytics or similar)
  • Experience managing social media channels and digital content in a professional services environment, including performance tracking and engagement metrics
  • Strong visual communication skills with the ability to support, evaluate, and refine design work for clarity, readability, and brand consistency
  • Strong organizational skills with the ability to manage multiple deadlines and priorities
  • Self-motivated with strong attention to detail and initiative
  • Professional interpersonal skills and the ability to collaborate across teams
  • Ability to professionally represent M2 Group in external settings and industry events

BENEFITS

  • Competitive salary starts at $75,000 per year, depending on experience
  • Quarterly performance bonuses
  • Safe Harbor 401(k) plan with company match
  • 100% medical insurance for Team Member + 40% dependent coverage
  • Dental and vision insurance available
  • Health Savings Accounts with company contribution
  • 100% company-paid life insurance
  • 100% company-paid short- & long-term disability
  • Unlimited PTO for qualified Team Members
  • Paid holidays
  • Paid parental leave
  • Team Member referral bonus structure

Pay: From $75,000 a year

Work Location: On-Site

Why M2 Group?

We combine the project diversity of a large firm with the tight-knit culture of a team that actually knows your name. You’ll work on meaningful, varied projects across Middle Tennessee while being supported by a firm that invests in your professional growth.

Apply for this position

Marketing Specialist — Franklin, TN (Metro Nashville)

How do you prefer to be contacted? Select all that apply.*
Resume & Cover Letter*
A resume is required. Cover letter optional.
(PDF, DOC, DOCX — max 10MB)
Will you now or in the future require sponsorship to work in the US?*
Available start date
Previously employed by M2 Group?*
How did you hear about this opening?*
If referred, share their name
Desired compensation
Please review the authorization below before submitting your application.
I hereby authorize the M2 Group to: (a) contact me at the email address and phone number provided regarding this job posting; and (b) thoroughly investigate my references, work record, education and other matters related to my suitability for employment. I further, authorize my prior employers and the references I have listed to disclose to M2 Group any and all letters, reports and other information related to my work records, without giving me prior notice of such disclosure. In addition, I hereby release the M2 Group, my former employers and all other persons, corporations, partnerships and associations from any and all claims, demands or liabilities arising out of or in any way related to such investigation or disclosure.
How do you prefer to be contacted? Select all that apply.*
Resume & Cover Letter*
A resume is required. Cover letter optional.
(PDF, DOC, DOCX — max 10MB)
Will you now or in the future require sponsorship to work in the US?*
Available start date
Previously employed by M2 Group? *
How did you hear about this opening? *
If referred, share their name
Desired compensation
Please review the authorization below before submitting your application.
I hereby authorize the M2 Group to: (a) contact me at the email address and phone number provided regarding this job posting; and (b) thoroughly investigate my references, work record, education and other matters related to my suitability for employment. I further, authorize my prior employers and the references I have listed to disclose to M2 Group any and all letters, reports and other information related to my work records, without giving me prior notice of such disclosure. In addition, I hereby release the M2 Group, my former employers and all other persons, corporations, partnerships and associations from any and all claims, demands or liabilities arising out of or in any way related to such investigation or disclosure.